About Us

The Online Advertising Blue Book is the essential guide to ad networks and exchanges designed for agencies and advertisers, publishers and affiliates.

With over 500 advertising networks now competing for business across every sector of the online marketplace, Revenue Performance’s new Online Advertising Blue Book gives networks a way to stand out from the crowd and differentiate themselves, while providing agencies, advertisers and publishers the information they need when selecting an ad network partner. 

Over time, the Blue Book will build into a comprehensive guide to display, contextual, mobile, video, vertical and other ad networks and exchanges.

The Online Advertising Blue Book is part of the mThink Network. In addition to the Blue Book, mThink publishes Revenue Performance magazine: the bible of the performance marketing industry, helping publishers and affiliates monetize the Web.