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Bluebook's Top 20 Performance Marketing Networks and Exchanges |
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Casting Light on Network Transparency
Q&A
Jason Oates
NetMargin's VP of Media Services, Jason Oates, explains how internal and external transparency aligns partners and drives performance.
Demand Creates the Marketplace
Q&A
Galip Talegon
Galip Talegon answers questions relating to differences in the online advertising space between networks, ad exchanges, and marketplaces. He discusses Hyperbidder technology and how it addresses issues in the industry.
Quality and Efficiency are the Keys
Q&A
Jennifer Morgan
Collective is a leading media and technology solutions provider for display advertising. Collective delivers targeted audiences to advertising agencies, brand advertisers and publishers, through a combination of premium inventory, data and technology.
World-Class E-commerce Platforms
Q&A
George Hansen
George Hansen joined Digital River in 2006 as a Business Manager for oneNetworkDirect, where he has currently excelled to the role of Director of Sales and Business Development. His role has been to grow oneNetworkDirect through product innovation, affiliate recruitment, and expanding merchant relationships.
Big Network Notices the Small Things
Q&A:
Jim Waltz
Traffic Marketplace doesn't shy from innovation. It reaches 142 million unique users per month with its 30 billion ad impressions monthly. That's more than 20 million leads and customers per year. It does this through targeted display ads, email and custom marketing. We asked president Jim Waltz about why people relationships are better than technology and how sales forces will change the face of ad networks.
The Ad Network Shuffle
Eric Reyes
Editor
Everyone has an opinion about ad networks, especially those working for one of the estimated 400-plus large and small shops in the U.S. And these networks do many different things. Vertical ad networks are different from big, horizontal ad networks. The behavioral targeting networks are different from up-and coming semantic targeting networks. If you travel the hushed halls of these ad networks, the whispers seem to seep through the walls: The crash is coming! The crash is coming!
True Blue
Editor's Letter
In digital marketing, the sky's the limit and the sky is blue. Welcome to the creation and launch of ideas, concepts, and conversation all encompassed in the Online Advertising Bluebook - welcome to the future!
Ad Networks: Venture and Private Equity Investments
Top 25 Equity Investement Companies
This Top 25 listing of Equity Investors is comprised of Private and Venture companies. The listing shows date of first investment, total funding, and lists activity and funding levels for the past 3 years.
